Categories for Blog

  • 5 Strategies For MSMEs To Diversify Their Customer Base This Festive Season 

    With the festive and wedding season approaching, India is entering a period of heightened consumer activity and domestic spending. Seasonal spending is projected to grow by 8–10% year‑on‑year1, particularly across segments such as home décor, apparel, jewelry, gourmet foods, and... View Article

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  • 6 Big‑Brand Strategies MSMEs Can Adapt for Profitability This Festive Season

    E‑commerce companies and consumer brands entered the festive pre‑season of 2025 with strong momentum. Between July 11–14, online order volumes grew 19% year‑on‑year, mainly driven by demand for electronics, appliances, and fashion. While metro cities saw a respectable 15% rise,... View Article

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  • From Make in India to Make in India 2.0: MSMEs Are Building a Self‑Reliant, Globally Competitive Manufacturing Hub

    When India launched Make in India in September 2014, it was an ambitious vision aimed at elevating manufacturing’s share of GDP to 25% by 2022 (later revised to 2025) and generating 100 million manufacturing jobs. At the time, manufacturing contributed... View Article

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  • 6 Actionable Strategies for MSMEs to Tap into the ₹12.39 lakh crore Export Value Boom

    As of May 2024, MSMEs contributed 45.79% of the country’s total merchandise exports. In just four years, the export value from these enterprises has tripled: from ₹3.95 lakh crore in FY2021 to ₹12.39 lakh crore in FY2025. The number of... View Article

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  • MSMEs

    91% MSMEs believe that AI adoption is essential, but it must align with their cost structures and operational realities. 

    Here are five ways in which AI can be adopted by small and medium businesses in a cost-effective manner:  A majority of MSMEs, a staggering 91%, believe that AI should be democratically available and affordable, proving their willingness to adopt... View Article

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  • 12 Practical Cost-Effective Ways Small Enterprises Can Integrate AI into Their Operations

    India’s domestic AI market is projected to be worth approximately $17 billion by 2027, with an annual growth rate of 25-35% between 2024 and 2027. While 23% of businesses across all sectors have already implemented AI, a whopping 73% will... View Article

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